The share of AI-generated assets in advertising rose fast, extending from copy to images and video. Because generation costs so little, the volume of creatives testable per campaign grew by orders of magnitude.
Key facts
- Extended from copy to image and video assets
- Volume of testable creatives per campaign grew sharply
- A/B testing iteration sped up noticeably
- Brand consistency and copyright risk became new concerns
Big Share take
Advertising is among the fastest to adopt AI because it naturally accepts try it and see. When asset cost approaches zero, strategy shifts from careful selection to broad testing against data.
Compiled from public reports; opinions are for reference only.