What it is
Midjourney is the veteran leader of text-to-image. Its edge is not parameters but taste — for the same prompt, MJ’s composition, lighting and texture usually look a tier above, which is why designers and illustrators keep it as their default.
Who it is for
Graphic designers, illustrators, content creators and e-commerce visuals. If you want images that are ready to ship rather than “almost there”, it remains the safest bet.
How to use
Sign up on the website and create in the web app. Key techniques: --sref to lock a style, --cref to lock a character, and the stylize parameter to dial artistry. English prompts perform significantly better.
Pricing
Subscription only, starting around $10/month for the basic tier, with paid upgrades for fast hours. Check the official pricing page.
FAQ
Commercial use? Paid subscribers get commercial rights; see the official terms.
Vs Chinese rivals? Local tools understand Chinese better and cost less; MJ wins on aesthetic ceiling. Use both.